Last weekend, I did some fact finding about a group of people who live in the valley of a very poor neighbourhood. I wanted to know what Media they were exposed to and what their leisure looked like. This is a typical D, E Demography by Marketing definition. A traditional school of advertising warns that these people are so poor you have to talk to them 'in the language they understand'. More like they are dumb. [ Sorry that didn't sound right but that's how advertisers see the Mass Market. ]
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| This is a typical home in this neighbourhood. 3-bedroom apartment. That's the bathroom in front to the right. |
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| And that's their form of entertainment. They watch Series on DSTV. They know about Grey Anatomy. They also love to watch the MTV Base. In the afternoon, when the young ones are out to work or school, the elderly ones watch African Magic See you guys sooner on this. More on Stereotypes. |
this story is rather incomplete and the body has no bearing whatsover on the title. To put it simply, the author left too large a part of the story unsaid...
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