YOU HAVE A MAIL.

Dear Creative Soul,

Thanks for the time we have shared together in times past. The laughter. The tears and the successes that came afterwards. I had no doubt we were going places, after all. I particularly love your zest to life. All things bright and beautiful, so you once told me.

However, I think we may be derailing lately. And I'm sure you don't even notice. We have been falling apart and here are the pieces of us left. I'm summoning the courage to put them together as I write you this letter.

First of all, what happened to our dreams?  Yea. Those dreams that lit your eyes in the dark. Those dreams that woke you up at night. What really happened to them? Are they now out of reach? What on earth made you shut the door on them? I bet you forgot that they were merely dreams. They do not occupy a place in your office or your home. All they ask of you is a little space in your head. They were the same dreams Richard Branson had. The same dream Obama had many years ago. The same dream Oprah had before getting onto the screen. These dreams are screaming out to me and it hurts so bad. It really hurts that you are tearing them apart.

Secondly, I notice you have picked up a bad habit lately. Making excuses for everything. I wonder where these excuses were when you courted me. I was so far away when you told me to come near. Even though there were distances between us, we were daring all odd to come together. Why are you suddenly aware that your skin colour may not help you ? Why does your disability now matter more than ever? Something I have looked past. Trust me, I knew you were not so brilliant when I chose to ride with you so many years ago. These things do not matter to me and why are you losing sleep over them? When did you start comparing yourself with others? You now get too conscious of all your flaws. And like braces, you have put them on to get a pity party. What really happened?

Lastly, there's this path you started treading lately. Seeking the approval of people. Ok, let me shock you on this one. No one is really going to approve of you. They also need someone else to give them an approval. Although I didn't want to advise you in this letter but I'm tempted to drop a few words. That you step out of the circle and approve of yourself. Love your being. That's the best thing that can happen to anyone. Take a closer look at yourself and start spending a little more time on that wonderful piece that you are. Make yourself a better being. Keep working at yourself for yourself. Don't wait on people to tell you you are doing well. They may never say it until they get to your graveside. Sad but true.

For me, it may take a little longer for us to get closer but if you remove these barriers between us, you will surely get to me. It's so bright out here, baby. Can't you see it? I am what your dreams are made of. I am your very person for a perfect fit. I am the only one that can tell you that you are doing well with yourself without a speck of flattering or scepticism. When you look into my face, you will see all that you have ever wanted to be.

I am your dreams waiting to happen.

Sincerely yours,

YOUR FUTURE.

PEPSI, what's that kicking all about?

Anytime I see this PEPSI KICK IN THE MIX campaign, I remind myself why this brand will always be in the shadow of Coca Cola. You don't hinge a theme campaign on trends, you base it on Universal Human Truth. Coca Cola knows how to search beneath the obvious trends to unearth a deep human truth we can all share. Trends are only good for execution but the Big Idea must be unearthing something so human and so true. And that's about 90% of what's missing in the ads our people celebrate today. Just musing