PEPSI, what's that kicking all about?

Anytime I see this PEPSI KICK IN THE MIX campaign, I remind myself why this brand will always be in the shadow of Coca Cola. You don't hinge a theme campaign on trends, you base it on Universal Human Truth. Coca Cola knows how to search beneath the obvious trends to unearth a deep human truth we can all share. Trends are only good for execution but the Big Idea must be unearthing something so human and so true. And that's about 90% of what's missing in the ads our people celebrate today. Just musing