'How do I know I'm in love for sure? Where do I go when I die? What really happens at night when we sleep? Why are some people so cruel?' etc.
In search for answers, we navigate our ways through tribes and kinds. We follow people and we interpret signs and symbols. Above all, we use stories to make sense of this world.
A brand, therefore, is a type of narrative that helps us make sense of our world.
Great brands are tribes with shared stories in this world wide web. Like Religions, they have ardent followers, true believers and new converts.
Personal Branding, on the other hand, is a definition of self in the midst of these Tribes. It's your own Tribe within the Tribes. It's your own story from our shared stories but with a poignant point of view that is easily recognisable and believable.
Spot on kenny!
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