Michael Jackson: what's in the white gloves?

The famous MJ's white gloves may have been auctioned for over $350,000 ( not including fees and commission ) http://www.luxist.com/tag/michael%20jackson/page/2/. Before you cringe at such 'unholy' spend, take a look at your own hand. What are you wearing?

Now, seriously, a Personal Brand knows how to stick to a prop or a piece of clothing. This is called consistency in Brand Management. In the street language form, this is called 'your logo'. Your logo or Brand Identities are not usually some designs, it's that part of you that announces your entrance in your area of influence.

Here's how it works. A larger percentage of human brain is visually oriented and early in life we are exposed to icons, signs and images that cue us into making a sense of our universe. These are schematic patterns we have formed. Even the blinds are usually fond of associating people with scent, voice texture, etc. Steve Jobs and the black turtleneck.

You may have spent so much building your presence but you may have missed out on your white gloves. Yea, you have a song. Yea, you have a dance. What about your white gloves? These props add to your brand equity in the long run and they as important to your branding as the content of what you have to say. What they do? They simply help your universe to store you in their consideration set as the human brains process about 100 million operations per second. Yes. That's how fast the brains work and it means one may be forgotten so easily. 

You need professionals to help you map out which logo works for your brand. Try attend some of our Personal Branding Workshops in your areas so you don't to jump into some funny hats, looking like everyone else. So, go get a glove. And not just a glove, a studded white glove. 

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