Monday 7 May 2012

'I Can Google All About Personal Branding, Why Attend a Workshop?'

As a growing phenomenon, Personal Branding is a buzz phrase that can leave one with layers of interpretations. And you ask yourself 'so what's the fuss all about?'

Let's help clear the air. Personal Branding is not a self grooming class.

There are thousand finishing schools out there including hundreds of thousands of web pages that can give you hints on what colour to wear for your next outing. Right?


There are three major things that are peculiar to our workshops and we dare you or your company to experience them. When a company send their staff to attend our PB workshops, they bring back a humanness factor to the company. They can change the company's fortune for good. They learn the power of demarketing and start emphasising on what pulls people to your ideas and products.

Last year, a company sent in five of their staff to our workshop and here's what happened. That company was about to launch a major service and plans were on the way to contract Specialists companies to help them launch in a big way. At the end of PBWKB, the company called off the contracts with the Specialists and spent a little more time on themselves. They , together, walked through the basics of 'why should anyone care'. They found out what really mattered using everyone personas. The company saved thousands of Marketing dollars to achieve their goals.

Individuals who attend our PB leave with a better blueprint for their burning ideas. People have ideas and talents but then that's not all to it. Else, the chicken would have crossed the road since yesterday.


1. PBWKB is powered by Orange Academy, a 100% practical school of Brand Experience. We cut the PowerPoint to the points that really matter and we allow you work out your own stuff by showing you how to. No speeches. No sermons. It's a hands on thing. There are ten ways you can feel it. Your ten fingers getting really dirty. Our workshops are themed. This May, we are focussing on 'AREA OF INFLUENCE AND HOW TO OWN THEM.'

2. The power of Elixir. In the Hero's journey of every Personal Brands, there comes a time for certain Elixir that changes the game. Our workshops show you how to map out which of these elixirs align with your Personal Branding quest. We have a tested tool that can show you how to tap into that energy.

3. The Digital Media Storytelling Model to PB. Our workshops are hinged on the power of narratives. Legendary narratives. Narratives that make people care about what you or your company are about.

Our next workshop is slated for 12th MAY 2012. Call Esther Ilori now on +2348060213455 or send an email to info@kennybrandmuse.com

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