OWNING YOUR AREA OF INFLUENCE: LADY GAGA & OPRAH EFFECT

In fighting for territories, you need both the numbers and the quality of people. With 50 Million Facebook fans and over 2 billion YouTube views, Lady Gaga has more citizens than some major countries in the world. How does she do it?

At our most recent Personal Branding Workshop, we dug into some of the basics of owning our territories.
1. HAVING A CLEAR  POSITIONING AND TRANSACTION STATEMENT.
2. STORYING YOUR POSITIONING WITH RIGHT IMAGES AND WORDS
3. TELLING THE STORY TO A CORE FAN BASE TO MAKE EVANGELISTS OF THEM
4. MAPPING OUT THE AREAS OF INFLUENCE YOU CAN REACH

Our workshops are hands on with worksheets to guide you 

Participants at our MAY 12 WORKSHOP IN LAGOS NIGERIA

Lady Gaga has had to work her PB and it's no joke. Her core fan base is a good target for any AREA OF INFLUENCE[ AOI ]. The under 30's.  Post Ballad Music generation who got weaned on MTV. For them, it's not about the music, it's about the effects. It's a crazy visual generation that makes a huge demand on their idols. All she needed was a 10% of that market and the rest is history. Aim for a market that can deliver you the number if all you have is a 10% of their demography. Too narrow, your AOI begins to shrink, too wide, your AOI begins to wane.

And one more thing. Be ready to spend some good time with these people. It will cost you your time, your money and most importantly your commitment to deliver consistently. Through a committed team, Gaga delivers tweets to over 21 Million followers every other day and you ask 'why do people go gaga?'

Oprah, on the other hand, is the only woman alive who appears as the cover model of her magazine almost 97% of the time [ well, I'm not sure she allows anyone else to be the only model on O magazine. She is always there ] and still gets away with it! Not even the Editor of Elle can pull this off. Don't try this if you are not Oprah. According to WIKIPEDIA, Oprah Winfrey was called "arguably the world's most powerful woman" by CNN and Time.com,[95] "arguably the most influential woman in the world" by the American Spectator,[96] "one of the 100 people who most influenced the 20th Century" and "one of the most influential people" from 2004 to 2011 by TIME. Winfrey is the only person in the world to have appeared in the latter list on all eight occasions.[97]

What is the Oprah effect? Check the last paragraph again. There's a woman thing in there. Then, there's this demography of these women. That's Oprah's core audience and a 10 % of that market is good enough to create a billion dollar empire.

Finding this core base is a skill we have weaved into our Personal Branding workshops. Join us when you are around. Or join us on Facebook  https://www.facebook.com/groups/personalbrandingwithkenny/> personal branding with kennybrandmuse > for updates on our Tour. Send email to info@kennybrandmuse.com